About Me
Kayla Zanakis is a graphic designer, arts marketer, and actor with experience across theater, publishing, entertainment, and digital media. Her work spans campaign design, social media, event branding, advertising, and visual storytelling, with clients including HarperCollins Productions, Ars Nova, PlayCo, and Terry Knickerbocker Studio.
Ars Nova
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Created social graphics, email assets, and festival materials for a 15-event festival featuring 110+ artists.
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Supported cross-platform implementation across web, social, and promotional channels.
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Created multi-platform advertising assets for the New York Times Critics’ Pick production Oratorio for Living Things, adapting creative across varying dimensions, placements, and technical specifications.
PlayCo
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Created multi-platform advertising assets for the New York Times Critics’ Pick production Lunch Bunch, adapting creative across varying dimensions, placements, and technical specifications.
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Designed a series of branded recipe cards featuring favorite recipes submitted by cast, staff, and audience members as part of the marketing campaign for the New York Times Critics’ Pick production Lunch Bunch.
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These cards were then assembled into a cookbook that was gifted to The Bronx Defenders, a public defender nonprofit that is radically transforming how low-income people in the Bronx are represented in the justice system and whose lunch bunch inspired the show!
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Crafted multi-platform advertising assets for the Off-Broadway show 9 Kinds of Silence.
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HarperCollins Productions
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Create promotional and digital marketing assets for the official Carmen Sandiego and Oregon Trail social media channels, reaching audiences of more than 80,000 followers.
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Translate established franchise brand guidelines into platform-specific creative assets while maintaining visual consistency across campaigns.
Independent Creative Work
Alongside my work in Off-Broadway theater and creative strategy, I collaborate with artists, productions, and entertainment brands on audience engagement, digital storytelling, and campaign development.
